Our People

Our People

Peter Rasmussen
Peter Nørregaard Rasmussen
Owner & General Manager, Asia Base Law & Projects

With a BSc. degree in Electrical Engineering, Peter began his business career in China in 1988, serving as the China sales and marketing manager for a large multinational corporation. Upon receiving his MBA in marketing from National Taiwan University, Peter went on to establish Asia Base in 1994. He has since advised several hundred foreign companies on China market entry and strategy.

Peter is fluent in Mandarin Chinese and has lived in China with his family for more than 20 years. He currently sits on the board of six foreign-invested companies in China. Peter was nominated businessman of the Year by the Danish Chamber of Commerce in 2007 for his outstanding contributions to development of Danish businesses in China.

Peter specializes in providing strategic advice to top level decision makers regarding China market entry and marketing strategies, focusing on how to handle emerging competition from fast-growing Chinese competitors.

Alex Wu
Alex Wu (Wu Ren)
Senior Lawyer, Asia Base Law & Projects

Alex graduated from the East China Institute of Political Science & Law in 1989 with a degree in International Economic Law. His first job was with a large State-owned Import/Export company run by the Suzhou Municipal Foreign Economic & Trade Commission where he stayed for several years. From 1991-1997 he worked directly for this Commission in various capacities developing valuable contacts.

Alex passed the China National Bar Examination in 1994, and worked at a small local law firm in Suzhou from 1997-1999. He joined Asia Base A/S in 1999, and has since risen to become the Senior Lawyer handling a wide variety of cases related to foreign investment and establishment in China.

Our Legal Team
Company Trip
Philippines, 2008
The Legal Team

Asia Base has a team of lawyers from around the globe with extensive experience operating in China. With backgrounds in Chinese property law, contract law, and enterprise establishment and incorporation, our staff is qualified to assist newcomers to China with entry strategies, as well as provide ongoing legal and consultative services for veteran clients who are already established in China.